Executive Committee
Members
Brad Snyder
R. Bradley "Brad" Snyder is the President of New Amsterdam Consulting, Inc.
Trained in research methods and human development psychology, Snyder has been called upon to inform projects for industry giants like Marvel Comics and Turner Broadcasting. He is best known for his work with children, adolescents and young adults, ranging from usability testing with hemophilic teenagers for Baxter Healthcare Corporation, to testing on-air promotions with 3rd and 4th graders for Cartoon Network, to conducting focus groups with youth inside juvenile prisons. The projects he has designed and managed have helped develop raw concepts into some of the industry's most successful programs, campaigns, videogames and new technologies.
Snyder holds a B.A. in Philosophy from Arizona State University; an M.P.A. in Public Policy from New York University; and an Ed.M. in Human Development Psychology, with a specialization in Adolescent Risk and Prevention, from Harvard University.